For most food retailers, the display of menus or products can be a deal-breaker. Your signage informs your customers about the products your establishment has to offer, and communicates essential information such as pricing and company branding or personality.
There are an infinite number of uses for digital signage – from advertising and PR campaigns to patient check-ins and internal communications. However, it may be the restaurant business that has seen the highest level of digital signage innovation in recent years.
Measuring the return on investment (ROI) of any new business venture is crucial for proving its effectiveness and making smarter business decisions in the future. But when it comes to digital signage, how can you tell if your investment has been worthwhile?
Whether it's to build brand awareness, increase sales, or better inform audiences, businesses and organisations are beginning to wake up to the benefits of digital signage and screen publishing. With the digital signage market set to grow by over $10 billion in the next 5 years, shouldn't you be investing in screen publishing?
Digital signage has been synonymous with the retail sector since the early 1980s and has steadily grown more prominent. Now, most of our modern high street is adorned with digital signage, allowing retailers to strategically promote enticing bargains and attract crowds of avid shoppers.
Digital signage and screen publishing are a great way of capturing the attention of your audience, engaging them with your brand, and driving them to action. However, there are a few key facts you need to know before setting out on your screen publishing journey.
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