Digital signage has been synonymous with the retail sector since the early 1980s and has steadily grown more prominent. Now, most of our modern high street is adorned with digital signage, allowing retailers to strategically promote enticing bargains and attract crowds of avid shoppers.
Digital signage and screen publishing are a great way of capturing the attention of your audience, engaging them with your brand, and driving them to action. However, there are a few key facts you need to know before setting out on your screen publishing journey.
When you think of digital signage, you automatically think of retail. They were the early adopters in the 1980 and it has changed drastically over time. The stores are becoming smaller but the product assortment is getting bigger. That is one of the biggest challenges the retail industry is
facing.
Digital signage is truly making its mark on the industry. The way people communicate is changing rapidly. Not only is there a need to provide consumers with information faster, but that information is expected to be more relevant and more personal, too. The early adopters of digital signage are gaining a competitive edge over those who are yet to adapt. Here are 10 reasons why you should be investing in digital signage.
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